ALS United Greater New York Rings the NASDAQ Opening Bell to Celebrate the 10th Anniversary of the Ice Bucket Challenge

On a bright morning in New York City, ALS United Greater New York began the day by ringing the opening bell at Nasdaq, marking the 10th Anniversary of the Ice Bucket Challenge. This event, held in the heart of the financial district, wasn’t just a ceremonial gesture—it was a powerful reminder of how a simple act of solidarity can ignite a global movement and transform the landscape of ALS awareness and research. The ceremony was attended by key figures from the organization, including board members and staff.

Ten years ago, the Ice Bucket Challenge took the world by storm. What started as a grassroots social media campaign quickly became a viral sensation, with millions of people, including celebrities, athletes, and everyday individuals, participating by dumping buckets of ice water over their heads. The challenge brought ALS to the forefront of public consciousness and raised over $220 million globally for ALS research. Today, President & CEO, Kristen Cocoman reenacted that viral moment with some staff of NASDAQ.

The funds raised have fueled significant advancements in ALS research, leading to breakthroughs in understanding the disease, developing potential treatments, and improving patient care. The challenge also highlighted the importance of community action in driving change, proving that collective efforts can make a monumental difference.

As ALS United Greater New York looks to the future, we remain committed to building on the momentum of the Ice Bucket Challenge and call on the community to stay engaged and continue their support. Whether through fundraising, advocacy, or simply spreading awareness, every action counts.

The ringing of the Nasdaq bell was a symbolic act, but its significance resonates far beyond the financial district. It represents the unity and strength of the ALS community and the power of collective action in the face of adversity. As we celebrate the 10th anniversary of the Ice Bucket Challenge, let’s remember that the fight against ALS is far from over.